Concept + Physical Design - Sam Ludgate + Arthur De Borman
Build - SAM+ARTHUR
It’s Nice That asked Arthur and I to come up with a concept for Urban Outfitters winter shoot. They normally went to Sweden but money was tight so they wanted to shoot in a warehouse in Islington.
We devised a 3D world made from various polystyrene sections and objects. All the polystyrene was recycled after the shoot.
They liked it so much they ended up using the same branding identity in all their stores nationwide, which was cheeky.
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