Nike Loom

SOHO, LONDON

Concept + Physical Design - Sam Ludgate

Build + fabrication - SAM+ARTHUR, Harry Metcalfe

Arthur De Borman and I won a competition to design a temporary sculpture for Nike UK.

It was to decorate their Soho PR Space and was to be based on their woven Flyknit trainer.

I designed a loom like structure that travelled through the space, appearing to enter through one wall and exit through the other. It was supposed to be a six week installation but eventually lived for 3 months. We reinstalled it with a new colour way half way through its life to match that months, new release trainer.

Arthur De Borman

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